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Your simplest, sexiest intimates yet.
#ReclaimYourSexy
Self care is done best in Luelle
Discover the signature collection
Most Loved Luelle
Full Transparency
Created to empower every woman
We celebrate you as you are—so you can show off your skin with total confidence. That means no photoshop, ever. Stretch marks, natural body hair, and all your strong, gorgeous curves, always included
Exceptional fit, luxury quality
Comfy meets sexy
Our standard? Your intimates should feel like second skin. We source the highest quality, buttery-soft Italian fabric for a fit perfect enough to live in everyday—and sultry enough for all your special occasions.
As seen in: Harpers Bazaar
The Ava Bralette: Support made elegant
As seen in: Kaia Gerber Photoshoot
The Tibi Bralette: Seam lines have never been sexier.
“The best thong I have ever owned. Comfortable, sexy and so chic. They look incredible under anything, no matter how form-fitting, or just walking around the house in nothing but.” — Rhyan Z., Chicago
“This is the most comfortable panty I’ve ever worn. It is weightless and breathable. I can wear these for every activity: From running a half marathon to a night out in a sexy dress.” — Elyssa J., Brooklyn
“This is my go-to when I want no panty lines, and also when I know someone is going to see me in only my underwear. The sexiest, most empowering thing I own.” — Caroline, Brooklyn